Catherine Wilbert
Catherine is a Doctor of Naturopathic Medicine, Nutrition Consultant, Culinary Nutritionist & nationally recognized wellness expert.
Helping others reach their fitness goals and find new quality of life through health and nutrition has always been a passion for Catherine. This commitment to fitness is not only evident through her dozen bodybuilding titles, which include three national championships, but through her promotion of health and wellness through everything from seminars to national television segments. Through individual consultation, Catherine educates people on the importance of nutrition in the prevention and treatment of illness. She successfully works with people in everything from weight loss to wellness.

She is the owner of The Nutrition Company and Vitality Juice, Java and Smoothie Bar, a growing group of retail nutritional supplement stores offering nutrition, health and wellness education services. Vitality Juice, Java and Smoothie Bar is a groundbreaking concept offering functional foods and beverages, all-natural smoothies, and an organic coffee and juice bar. Her original formulations and recipes have truly broken the old adage that if it is good for you, it doesn’t taste good. Catherine prides herself on the fact that there is finally a place where healthy really does taste good. The Vitality Juice Java and Smoothie Bar concept is currently being offered as a franchise opportunity.

As owner, president, and product developer for PhytoCeutical Formulations, Dr. Wilbert has also combined her nutritional and pharmaceutical knowledge with her experience as an athlete to formulate a unique line of nutritional products to provide specific nutritional results and broad ranging, multiple health benefits. PhytoCeutical Formulations products are sold in hundreds of stores across the United States and are in distribution nationally and internationally. Dr. Wilbert is the creator of Swerve™, all natural sugar alternative. Swerve™ is a revolutionary and truly unique sugar alternative that is unlike anything in the marketplace. Swerve™ is a all-natural sweetener that looks, tastes, measures, cooks and bakes just like sugar. It has zero calories, zero glycemic index, and is appropriate for diabetics along with any and everyone wishing to reduce their sugar intake for better weight management and better overall health.

Catherine hosts the weekly talk radio show Natural Wellness, where she answers questions on health, fitness and nutrition and has also served as the wellness expert for several web sites, as well as other weekly radio shows. Dr. Wilbert has appeared as the health and wellness expert on NBC television affiliates across the country and has done a multitude of health related stories for television. She also contributes monthly as nutrition and wellness expert and has been featured in numerous publications.

Andress Blackwell
Andress Blackwell’s vast sales and marketing experience, sharp insight, and a strong passion for health and wellness are the perfect combination for Phytoceutical Formulations. She has helped PCF extend its reach and customer base and as a result, PCF and its products are helping more and more people every day.

Her extensive knowledge of PCF products and ingredients was gained by working closely with formulator Dr. Catherine Wilbert, both in the areas of product development and educational seminars. Her unique skill set allows her to train PCF sales representative and wellness consultants.

Andress is no stranger to successful promotional campaigns and intense marketing. A former top-rated morning show personality in Dothan, Alabama and sales manager for a sales force of three radio stations there, she set station records for monthly sales performance. Today, her contribution to Phytoceutical Formulations and its customers is invaluable.